Ten years making products where the UX carries the weight and the UI earns the trust. Getting the problem right is most of the job. The brief points at it, but the real shape shows up in how people actually use things. The interface comes after that, and I hold it to a high bar, because a careful surface is what makes the thinking feel trustworthy.
I came up through Fine Arts, photography, and music before product, and it shows in how I work. Composition, rhythm, restraint, knowing what to leave out. I don't reach for "looks good." I can tell you why a layout holds together and why the version next to it doesn't.
Some of my work starts from a blank file, some from a product that lost the plot. Both come down to the same thing, deciding what matters and having the spine to cut the rest. These days I also spend real time mentoring junior designers and interns, because the fastest way to sharpen your own judgment is to explain it to someone learning to trust theirs.
An AI-native work OS that unifies a dozen-plus modules into one continuous flow. Owned the product, design system, and brand.
Redesigned a decade-old review platform serving 750+ organizations, with a new design system, component library, and three new modules.
Redesigned a decade-old review platform serving 750+ organizations, with a new design system, component library, and three new modules.
Two bilingual portals for Saudi Arabia's largest university, admin and student, on one Camunda approval engine and one design system across 13 services.
A SAMA-licensed billing & collections platform on SADAD. New onboarding, KYC, dashboard, roles, and checkout on a rebuilt bilingual design system.
A Shariah-compliant supply-chain finance platform with two portals, four roles, and a counter-offer flow that turns rejection into a negotiation.
Co-designed the fulfillment SaaS: warehouse, orders, inventory, and transport for e-commerce merchants and 3PLs. Bilingual, RTL, and launched.
Shaped the brand-facing product experience and component system from the ground up.
Senior product designer across BitBang's client roster, from social and payments to education and ops-heavy dashboards. One designer, many domains, and the lead on most products that leave the agency.
Web and mobile design across a handful of agency client projects.
Built the Ofaly Super App: six products under one roof (Chat, Shop, Pay, Properties, Travel, Container). Owned a new design system end to end, redrew the UI/UX across every company project, designed for ATM hardware, and led the 2018 pitch to Telecom Egypt (WE).
Designed across digital and print. Interfaces, identities, and marketing materials for a range of clients. Where the visual fundamentals came together.
Discovery through ship. IA, interaction, visual, design system, and engineering pair-design – AI in the loop where it earns its place, so one senior designer covers ground that used to need a team.
User research, problem framing, and product direction to turn complex ideas into clear, structured experiences. The thinking that happens before a single screen gets designed.
A short, opinionated read of your current product or brand. Where it's working, where it isn't, and the three decisions I would make next. Optionally followed by quarterly check-ins.
From first wireframe to launch-ready Framer build. Structure before motion, and a site your team can edit without me.