OpenWater
a decade-old
platform, rebuilt.

Redesigned the entire OpenWater platform - a decade-old application and review system running programs for 750+ organizations, hundreds of pages deep. New design system, new component library, and three new modules built on top of it. Shipped in three months, solo.

Client
OpenWater
Region
United StatesUnited States
Industry
Business Management / SaaS
Scope
Web App · Integrations Hub · Design System
Fig. 01 — OpenWater · multi-round review launch

Snapshot

What Was Mine
Everything visual and structural. Design system, component library, every page, plus three new modules built from scratch.
Timeline
3 months.
Team
CEO, CTO, PM. I was the only designer.
Platform
Web. Admin, reviewer, and participant surfaces, plus the branded public sites the platform generates for each program.
Status
Shipped.
Overview

OpenWater is the software behind awards, abstracts, grants, scholarships, fellowships, and competitions for associations, foundations, and universities. Submissions come in, committees judge them, decisions go out. Twelve million submissions have passed through it.

The product had ten years of features stacked on an interface that had not moved in ten years. I was brought in to rebuild the surface of all of it.

The hard problem was not making it look current. It was building one component system precise enough to survive 500+ pages without stripping out the configurability that is the reason people buy it.

Fig. 02 — Admin dashboard & integrations hub
Context

Every customer uses OpenWater differently. An association running 80 award programs with 320 volunteer judges. A foundation tracking grant disbursements. A conference collecting abstracts and building session schedules from them. The platform is configurable to the point of being a builder, and that depth is the product.

Which is exactly what made the interface a liability. It looked like a Windows 98 system. Not a cosmetic complaint. When a screen has forty controls and no visual hierarchy, configuration becomes memorization, and the power of the system stops being available to anyone who has not lived in it for a year.

Management knew this. They also knew the risk. Ten years of accumulated logic, and no appetite for breaking any of it.

Fig. 03 — Platform UI · admin overview
My Role

Mine. The design system. The component library. The full UI of the existing platform. The design of three new modules: the Scheduler, Participants, and the new authentication layer.

Shared. Feature definition with the CEO, CTO, and PM. Small IA and UX adjustments made along the way, where something clearly did not fit once it was drawn.

Set by others. Scope, roadmap, and what got rebuilt in what order. The product logic already existed. I was not inventing what the system does.

They owned what it does. I owned what it looks like, how it holds together, and how the new modules work.

Fig. 04 — Submissions list & review queue
The Problem

People were lost in configuration. The system could do almost anything and the interface offered no help deciding what to do next. Density with no hierarchy. Admins who had used it for years still worked from memory rather than from the screen.

I did not run research. There was no budget or timeline for it, and I want to be straight about that: everything I know about user pain on this project came secondhand, through the CEO, CTO, and PM. I designed against a problem I was told about, not one I observed.

How I framed it. Not “how do we make this look current.” The question was: how do you replace the entire surface of a system this large without losing the depth that is the reason it exists. Every decision below follows from that.

Approach & Success

Discovery went into the product, not into users. Weeks before I drew anything, I mapped the information architecture. What lives where, what repeats, what only appears once, which screens are builders and which are just views. On a system with hundreds of pages, that reading period was the work. Redesigning a screen I did not understand would have quietly deleted a feature someone depends on.

Success was defined structurally, not numerically. Ship in three months. Every page in the platform rebuilt on the same system. The new modules read as native rather than bolted on. The judgment was whether the system held at scale, and whether the people who live in it every day found it better.

Fig. 05 — Redesigned configuration flow
Process & Exploration

Reading before redrawing.

The first real decision was to not restructure. I had a mandate wide enough to re architect the IA, and a system old enough to justify it. I did not take it. The structure was not what was failing. The surface was. Re architecting would have added a year of engineering risk to solve a problem people were not actually having, and any restructure I proposed would have been built on secondhand understanding of how admins work. I kept the architecture and changed everything on top of it. Small IA and UX adjustments happened where they were obviously right once drawn, but no wholesale reorganization.

The 500 page constraint.

The component library had to work everywhere. Admin configuration screens with forty fields. Reviewer screens built for volume. Applicant screens built for people who will use them once. Public gallery pages. If a component only worked in one of those contexts, it was not a component, it was a one off, and one offs are how the last system got to where it was. So density had to be a property of the system rather than a page level improvisation. Same table, same form, same modal, tuned by state instead of rebuilt by page. That constraint drove the whole library.

The Scheduler.

Sessions across multiple conference days, laid out against rooms on a timeline. Custom start and end times per session. Conflict detection surfaced live, because a room double booked at 2pm is a failure the system has to catch, not the admin. Notes per session. Events assigned to speakers.

Participants.

An entire new module, and structurally the most interesting one, because it is two products at once. On the inside: participant types, how they attach to a session or an event, tasks assigned to them, what information they submit for their application to be accepted, and the emails that carry all of it. Every piece of that configurable by the admin. On the outside: a branded public site the participant actually receives, with login, profile and settings, their own dashboard, their tasks, and the gallery. So every configuration choice on the admin side has a visible consequence on a public site the admin never sees while making it. Designing the admin surface meant designing the participant experience at the same time, in the same head, in both directions.

Authentication.

Rebuilt login, added 2FA, redesigned session management. Driven by usability and trust, not by a security incident. The system needed to feel like something you hand your organization's data to. The login page also had to carry ad placement for revenue, which meant designing the ad into the page as a considered element rather than leaving a rectangle for someone to drop a banner into later.

Fig. 06 — Participants · form field builder
Fig. 07 — Scheduler & Participants modules
The Solution
  • Design system. Tokens, type scale, spacing, states. The foundation everything else stands on.
  • Component library. Built to survive 500+ pages across admin, reviewer, applicant, and public contexts without forking.
  • Full platform UI. Every existing screen rebuilt. Awards, abstracts, grants, scholarships, fellowships, competitions.
  • Scheduler. Multi day session planning across rooms and timelines, with live conflict detection, custom timing, notes, and speaker assignment.
  • Participants. Participant types, session and event assignment, configurable tasks, submission requirements, and automated email flows.
  • Public participant site. The branded, admin configurable front end participants receive. Login, profile, settings, dashboard, tasks, gallery.
  • Authentication. New login with integrated ad placement, 2FA, and rebuilt session management.

The component library is what makes this one product rather than seven. The Scheduler and the Participants site were built from the same parts as a grant review screen, which is the only reason three new modules could ship inside three months.

Fig. 08 — Application visibility conditions
Key Decisions & Tradeoffs
01
Rebuild the surface, not the architecture.
The IA stayed. Because the structure was not the failure and my understanding of how admins actually work was secondhand.
Tradeoff: I inherited some organizational decisions I would not have made from scratch. Worth it. A re architecture based on assumptions would have been a bigger, slower, more expensive mistake, and it would have put ten years of working logic at risk to fix a problem nobody had named.
02
One component library for every surface.
Not one for admin, one for the public sites. The same table and the same form serve a forty field configuration screen and a participant task list.
Tradeoff: every component had to be designed for its hardest case, which made the system slower to build. It also meant three new modules could ship inside the same three months, because they were assembled, not invented.
03
Keep the density. Fix the hierarchy.
The obvious move on a screen with forty controls is to hide thirty of them. I did not. The configurability is the product, and progressive disclosure on a builder just relocates confusion behind a chevron. I made density readable instead: hierarchy, grouping, weight, spacing.
Tradeoff: screens are still dense. They ask more of a first time user than a stripped back version would. But the admin who lives here every day does not have to hunt.
04
Participants as its own module, not a feature of sessions.
It would have been cheaper to add participant handling into the session and event screens. It would also have collapsed under itself, because participants have their own types, tasks, lifecycles, email flows, and a public site of their own.
Tradeoff: more surface area to design and build. But participant management now stands on its own instead of being trapped inside a screen that was never meant to hold it.
05
Design the ad into the login, don't leave a hole for it.
Revenue placement on the auth screen was a requirement. The default outcome of a requirement like that is a banner bolted onto a page that was designed without it.
Tradeoff: it constrained the login layout from the first sketch. In exchange, the ad reads as part of the page, on a screen whose entire job is to look trustworthy.
Fig. 09 — Submission detail & scoring
Impact & Results

Everything shipped. The full platform UI, the design system, the component library, the Scheduler, Participants and its public site, and the new authentication layer. Three months, solo.

The new interface landed well with both users and management, and it replaced a system that looked and worked like it was built two decades ago.

The more durable outcome is structural. The component library is what let three new modules ship in the same three months as a full platform redesign. It is still what the platform is built on.